About the Department

Welcome to the Future of Storytelling @ Alliance School of Film and Media Studies!

Are you captivated by the power of media? Our one-of-a-kind Media Studies major within the Liberal Arts program is where your passion meets purpose. We believe in learning by doing, not just by memorizing. From your very first semester, you’ll dive into a high-energy, creative environment, building a professional portfolio through individual and collaborative projects in nearly every course. Say goodbye to rote-learning sit-down exams—here, your creative output is your real assessment.

Dive into a dynamic curriculum exploring everything from film analysis and AI in media to hands-on production, strategic communication, and brand design. Creativity, criticality, and communication are the bedrock of every course, designed with direct input from global media leaders. This practical journey is capped with mandatory internships, placing you directly in the professional world to apply your skills.

Builds understanding of journalism, digital media, visual communication, advertising, public relations, film, audio-visual production, and communication theory, enabling learners to engage with media as both practice and discipline.

Encourages hands-on exposure through writing, reporting, editing, photography, video production, podcasting, studio work, content creation, and digital storytelling, helping learners develop confidence across media formats.

Engages with the changing media landscape across social media, OTT platforms, newsrooms, branding, influencer culture, data-driven communication, and emerging digital technologies to keep learning relevant and current.

Develops the ability to question narratives, understand audiences, analyse media messages, build original content, and communicate ideas with clarity, ethics, and cultural sensitivity.

Prepares learners for careers in journalism, content strategy, film and television, advertising, public relations, corporate communication, digital marketing, and media entrepreneurship through skill-building and portfolio-focused learning.

Guided by Our Vision

To be the premier incubator for the next generation of visionary media professionals. We envision a world where our graduates are the creative leaders and ethical innovators at the forefront of the global media landscape. Grounded in the critical depth of a liberal arts education, they will master emerging technologies, shape powerful narratives, and redefine storytelling across films, advertising, multimedia journalism, strategic communication, and digital platforms. Our vision is a dynamic community where creative thought meets practical skill, producing graduates who don't just adapt to the future of media, they imagine and build it.

Driven by Our Mission

Our mission is to provide an unparalleled, industry-immersive education that merges foundational liberal arts with hands-on professional expertise. We empower students to master the tools of modern media while fostering essential skills in critical analysis, ethical communication, and creative problem-solving. Through a curriculum co-created with global industry leaders and guided by our faculty's deep academic and professional experience, we connect students to a powerful network. We are dedicated to developing agile, thoughtful, and technically proficient communicators who are immediately impactful in their careers and resilient throughout them.

Programs Offered

Programs Designed for Media Leadership

The Department of Media Studies builds strong foundations in communication, storytelling, production, and critical media thinking while preparing learners to lead in a rapidly evolving media landscape. By combining academic rigour with hands-on practice, the programs emphasise creativity, ethical communication, audience understanding, digital fluency, and industry relevance. Learners engage with contemporary media platforms, emerging technologies, interdisciplinary perspectives, and real-world production experiences that prepare them for careers across journalism, digital content, film, television, advertising, public relations, corporate communication, and media entrepreneurship.

State-of-the-Art Media Lab

01 / 09
Pre-Production Lab

02 / 09
Shooting Floor

03 / 09
Chroma Studio

04 / 09
News Desk

05 / 09
PCR Room

06 / 09
Editing Suite

07 / 09
Audio Recording Suite

08 / 09
Digital Audio Workstation

09 / 09
Clubs and Committee

Learning Beyond the Classroom

We foster peer learning, leadership, and practical exposure beyond the classroom through our student-led clubs.

Learn More

Photography Club (Liberal Arts)

Media Club

Electoral Club (All Schools)

NSS Club (All Schools)

The Media and Journalism Club

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