Brief Overview

Bachelor of Arts (Honours) - BA (Hons) - Media Studies

\"Discover the perfect blend of conceptual knowledge and technical expertise in media production, media management, and media analysis, under the guidance of top-notch academics and industry professionals.\"

The Department of Media Studies (Journalism & Multimedia Production) offers a comprehensive BA program tailored for students aspiring to succeed in the exciting world of journalism, film, television, and digital media. Our program provides a unique blend of conceptual knowledge and technical skills, equipping students with the tools they need to excel in dynamic roles within the media industry. With a strong emphasis on research methodologies and staying abreast of the ever-evolving nature of media technologies and practices, our program prepares students for a wide range of job opportunities in film production, television broadcasting, social media management, content creation, and media analysis.

Are you passionate about storytelling, filmmaking, journalism, or digital media? The Department of Media Studies offers an exciting and future-ready programme that combines strong conceptual knowledge with cutting-edge technical skills, preparing you for a vibrant career in the ever-evolving media world.

Here, you will explore the full spectrum of media including Journalism, Animation, VFX, Filmmaking, Audio-Visual Production, Digital Communication, International Communication, Public Policy, Media Design, Storytelling, and Digital Art, opening doors to diverse and rewarding professional pathways.

From day one, you will engage with key texts and ideas in media history and theory, sharpening your ability to think critically about how media shapes societies locally and globally. You will also apply what you learn through real-world projects and community outreach, building both your confidence and your impact.

Our state-of-the-art media lab and studio, managed entirely by students, offers a truly immersive experience, simulating a fast-paced professional environment. You will participate in documentary filmmaking, newspaper and magazine production, podcasting, social media management, film and literary festivals, and even run film clubs and debate societies. Regular field visits and top-tier internships further enrich your learning journey.

If you are looking to gain practical experience, deepen your understanding, and make your mark in the media industry, the Department of Media Studies is your launchpad. Join us to turn your creative vision into reality and become a media professional who not only understands the world but also helps shape it.

PEO (Program Educational Objectives)
PSO (Program Specific Outcomes)
PO (Program Outcomes)
Curriculum Structure

Core
Semester-wise Syllabus
  • Media, Power & Culture
  • Film, Communication & Culture Industry
  • Reporting and Editing for Print, Broadcast, and the Web
  • Media Ethics, Policy and Regulation
  • Television & Digital Media Production
  • Advertising, Writing & Storytelling
  • Media, Polity & Legal System in India
  • Media, Economics and Management
  • New Media & Digital Journalism
  • Public Relations and Media Psychology
  • Communication, Public Policy & Sustainable Development Goals
Electives
Semester-wise Syllabus
  • Kannada Journalism
  • Photography & Visual Storytelling
  • Sports Journalism
  • Hindi Journalism
  • Fashion and Lifestyle Journalism
  • Sociological Theories & Contemporary Issues
  • International Communication and Global Media Politics
  • Data Journalism
Sed ut perspiciatis

Capstone Project

Dissertation
Sed ut perspiciatis unde omnis
Dissertation
COURSE OF INDEPENDENT STUDY

Independent Study

ACTIVITY POINTS

Activity Points

STUDENT

Since pursuing new studies at Alliance school of Liberal arts, I feel excited to learn about journalism. Exposure to foundation courses and research methodology makes me understand the value of learning about journalism within a liberal arts framework.

Rushali Gupta

Branch: Media Studies

Rushali Gupta

Attending Alliance has been a transformative experience, particularly in pursuing a degree in media studies. Through rigorous coursework and practical projects, I’ve gained a comprehensive understanding of media’s role in shaping society. This degree has equipped me with critical thinking skills, media literacy, and hands-on experience in various mediums, preparing me for a dynamic career in the ever-evolving media landscape. The interdisciplinary nature of media studies has broadened my perspective, allowing me to analyze media from cultural, historical, and ethical standpoints. Overall, my college experience in media studies has been invaluable, empowering me to navigate and contribute meaningfully to the media industry.

Jonathan S Mathew

Branch: BA (Hons.) - Journalism and Mass Communication

Jonathan S Mathew

At Alliance School of Film and Media Studies, I have been actively involved in a research project on the History of the First Newspaper in Karnataka. Presently, our focus is on a newspaper production assignment as part of the course titled “Art of Communication.” Through engaging discussions and practical projects, I’ve come to appreciate the significant influence that media wields in shaping society, politics, and culture. Our school is equipped with state-of-the-art media labs, providing us access to cutting-edge technology that enhances our ability to work on various projects related to video production and design.

Ananyaa Rajat Agrawal

Branch: BA (Hons.) - Journalism and Mass Communication

Ananyaa Rajat Agrawal

“As a Media Studies student, I am able to navigate the complex intersection of media, culture, and society with confidence. The interdisciplinary approach of the program allowed me to explore various facets of media, from traditional to digital platforms, preparing me for a dynamic career in the field.”

Gade Pavithra Reddy

Branch: BA (Hons.) - Journalism and Mass Communication

Gade Pavithra Reddy

When I first came to Alliance University, I chose media studies as one of my electives. I had no idea that I was interested in media, but after studying that topic, my interest grew. Through media studies, I learned how to critically analyze content and use numerous platforms to successfully deliver messages. My media studies experience has been both empowering and enriching thanks to the professors here. As we have the media lab it gives us the means and technology to turn our ideas into reality, whether they be in filmmaking or journalism.

Sakshi Bansal

Branch: BA (Hons.) - Journalism and Mass Communication

Sakshi Bansal

“I chose to pursue a BA in Media Studies because of my passion for understanding the role of media in shaping public discourse and cultural narratives. The program provided me with the tools to critically analyze media texts and production processes, preparing me for a career in media production, journalism, or research.”

Thirumala Rajasekha Reddy

Branch: BA (Hons.) - Journalism and Mass Communication

Thirumala Rajasekha Reddy

“When I came to Alliance from Nepal, I had yet to decide on my second degree. I picked the media elective in my first semester on a whim, and it made me realize the interest I hold in the subject. I am currently in my 2nd year, and I am glad I went ahead with my decision to major in Media studies. Being surrounded by talented professors, I learned something new every semester. I wrote a research paper and contributed to the making of a documentary, and I intend to do many more in the future.”

Shalini Agrawal

Branch: BA (Hons.) - Journalism and Mass Communication

Shalini Agrawal

“In Media Studies program offered a perfect balance of theoretical knowledge and hands-on experience, empowering me to not only comprehend media phenomena but also to actively engage with them through creative projects and research.”

Pentela Karthikeya Chowdhary

Branch: BA (Hons.) - Journalism and Mass Communication

Pentela Karthikeya Chowdhary
Hem Sevak
Hem Sevak
Shylendr R
Shylendr R
ALANA RAJ
ALANA RAJ
SASHMITHA S S
SASHMITHA S S
Shreya Goutham
Shreya Goutham
Bhoomika G S
Bhoomika G S
Anushree Chakraborty
Anushree Chakraborty
Annie Rajasekaran
Annie Rajasekaran
Harman Singh
Harman Singh
Jayananthini T
Jayananthini T