Learn to analyse the sport as a dynamic industry shaped by commercial rights strategy, audience monetisation, sponsorship ecosystems, and digital transformation.
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Sample content for PO
| Area | Category | Subject |
|---|---|---|
| Business Eco System | Core | Orientation Course- Introduction to Sports Management |
| Technology Management | Business Analytics Essentials** | |
| Data Science | Statistics for Managers | |
| Business Eco System | Business Communication & Life Skills | |
| Vertical Readiness | Placement Readiness Course- I* | |
| Business Eco System | Business Economics | |
| Finance | Financial Reporting and Analysis | |
| Marketing | Marketing Management | |
| OM | Operations Management | |
| Leadership Acumen | French ** | |
| HRM | Organizational Behaviour |
| Area | Category | Subject |
|---|---|---|
| Data Science | Core | Operations Research |
| Technology Management | Industry 5.0 and Emerging Technologies** | |
| Business Eco System | Business Research Methods*** | |
| Vertical Readiness | Placement Readiness Course-II* | |
| Business Eco System | Indian Economic Policies and Reforms | |
| Finance | Corporate Finance | |
| Marketing | Sports Marketing** | |
| Leadership Acumen | Safeguarding Skills in Sports** | |
| HRM | Human Resource Management | |
| Major Specialization Specific | Core | Indian Sports Management Activities |
| Sports Facility Management | ||
| Minor Specialization Specific | Open Elective | Sports Leadership and Team Management |
| Corporate Governance and Sustainability in Sports Sector | ||
| E - Commerce for Sports |
| Area | Category | Subject |
|---|---|---|
| Specialization Specific | Elective | Industry Internship |
| Vertical Readiness | Core | Placement Boot Camp* |
| Major Specialization Specific | Core | Sports Law |
| Sports and Diplomacy | ||
| Sports Analytics | ||
| Sports Media and Broadcasting | ||
| E-Sports Management** | ||
| Sports Retail Management | ||
| Minor Specialization Specific | Open Elective | Sports Med Essentials |
| Consumer Behaviour and Customer Relationship Management in Sports Sector | ||
| Sports Media |
| Area | Category | Subject |
|---|---|---|
| Business Eco System | Core | Business Law and Corporate Governance |
| Advanced Strategic Management | ||
| Entrepreneurship and New Venture Creation | ||
| Design Thinking | ||
| Major Specialization Specific | Core | Elite Athlete Management |
| Multisport Event and League Management | ||
| Master Thesis | ||
| Minor Specialization Specific | Open Elective | Negotiation Skills in Sports Management |
| Fair Competition in Sport | ||
| Sports Psychology |
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