Brief Overview

Master of Business Administration - Luxury and Fashion Management

Learn to deconstruct the economics of aspiration by examining symbolic capital, design-led differentiation, and innovation in premium market delivery and brand custodianship.

PEO (Program Educational Objectives)

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PSO (Program Specific Outcomes)

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PO (Program Outcomes)

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Curriculum Structure

Semester 1
Semester-wise Syllabus
Area Category Subject
Business Eco System Core Orientation Course- Introduction to Luxury and Fashion Mangement
Technology Management Business Analytics Essentials**
Data Science Statistics for Managers
Business Eco System Business Communication & Life Skills
Vertical Readiness Placement Readiness Course- I*
Business Eco System Business Economics
Finance Financial Reporting and Analysis
Marketing Marketing Management
OM Operations Management
Leadership Acumen French **
HRM Organizational Behaviour
  • *Core subject without any credits will be mentioned in the transcript but not added to the CGPA
  • **It is proposed to offer this course as 100% Internal Assessment without semester end exams.
  • ***The course will have 60% general modules and 40% area specific modules.
  • Swayam course of 2 credit is compulsory towards the award of MBA degree.
Semester 2
Semester-wise Syllabus
Area Category Subject
Data Science Core Operations Research
Technology Management Industry 5.0 and Emerging Technologies**
Business Eco System Business Research Methods***
Vertical Readiness Placement Readiness Course-II*
Business Eco System Indian Economic Policies and Reforms
Finance Corporate Finance
Marketing Luxury and Fashion Marketing**
Leadership Acumen Luxury and Fashion Store Management Skills**
HRM Human Resource Management
Major Specialization Specific Core Sectoral Immersion I: Oenology, Gastronomy and The Art Market
Buying and Forecasting in Luxury and Fashion Management
Minor Specialization Specific Open Elective Luxury and Fashion Event Management
Suupply Chain and distribution strategy in Luxury and Fashion sector.
Global Trends and development in Luxury and Fashion Sectors
  • *Core subject without any credits will be mentioned in the transcript but not added to the CGPA
  • **It is proposed to offer this course as 100% Internal Assessment without semester end exams.
  • ***The course will have 60% general modules and 40% area specific modules.
  • Swayam course of 2 credit is compulsory towards the award of MBA degree.
Semester 3
Semester-wise Syllabus
Area Category Subject
Specialization Specific Elective Summer Internship Program ( SIP)
Vertical Readiness Core Placement Boot Camp*
Major Specialization Specific Core Sectoral Immersion II: Perfumery and Cosmetics, Fine Jewelry and Watch Making Industry (Haute Horlogerie)
Corporate Governance and Sustainability in Luxury and Fashion Sector
E - Commerce for Luxury and Fashion Sectors
Luxury and Fashion Merchandising and Licensing
Integrated Marketing Communication and New Media**
Celebrity Endorsement for Luxury and Fashion Sector
Minor Specialization Specific Open Elective Social Media Management Skills in Luxury and Fashion
Consumer Behavior and Customer Relationship Management in Luxury and Fashion Sector
Brand Creation and Portfolio Management
  • *Core subject without any credits will be mentioned in the transcript but not added to the CGPA
  • **It is proposed to offer this course as 100% Internal Assessment without semester end exams.
  • ***The course will have 60% general modules and 40% area specific modules.
  • Swayam course of 2 credit is compulsory towards the award of MBA degree.
Semester 4
Semester-wise Syllabus
Area Category Subject
Business Eco System Core Business Law and Corporate Governance
Advanced Strategic Management
Entrepreneurship and New Venture Creation
Design Thinking
Major Specialization Specific Core Sectoral Immersion III: Luxury Travel, Tourism, Hospitality and Assests
Luxury and Fashion Brand Management
Master Thesis
Minor Specialization Specific Open Elective Art of Negotiation skills for Luxury & Fashion Management
Luxury and Fashion Digital Marketing
Innovation and Business Models in Luxury and Fashion Sector
  • *Core subject without any credits will be mentioned in the transcript but not added to the CGPA
  • **It is proposed to offer this course as 100% Internal Assessment without semester end exams.
  • ***The course will have 60% general modules and 40% area specific modules.
  • Swayam course of 2 credit is compulsory towards the award of MBA degree.
Dissertation
COURSE OF INDEPENDENT STUDY

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STUDENT
ALUMNI
RECRUITER

No doubt I made the best choice of my career; Alliance School of business is one among those unique institutions which helps students in not only building their career but also enhances distinctive competencies and skillsets that help students grow their professional life in an exponential pace. Having said that the amazing and highly qualified faculty in large numbers help students in getting in-depth knowledge about all the subjects that are most needed to become a key person in a dynamic corporate scenario.

Ramakrishna SP

Batch: 2016-18

Ramakrishna SP

My first visit to Alliance left me awestruck after looking at the infrastructure and maintenance of the college. The campus is full of limitless opportunities if you want to discover yourself. Besides that, this college gave me sweet memories, friends and a sense of confidence to face the challenges and turbulence in life. Professors always go out of their way to do the needful. I am always thankful and proud to be an Alliancian.

Shambhavi Chattannavar

Branch: MBA (Finance) / Batch: 2016 - 2018

Shambhavi Chattannavar

I’m glad to be a part of Alliance University, Bangalore. It has got everything that can help a student reach greater heights. The Career Advancement Network office of the college is exceptional. The way the entire team grooms a student for the placement interview is excellent. The team also makes sure that each and every student gets placed in reputed companies. The Career Advancement & Networking team of Alliance University is one of the major reasons why Alliance stands tall.

Rahul P Prabhu

Branch: Marketing / Batch: 2016 - 2018

Rahul P Prabhu

It gives me pride to share that I completed my post-graduation from Alliance School of Business, Alliance University. The relationship between faculty members and students is that of a Guru and Shishya, which makes the whole process of learning unique and gratifying. The two years spent here have helped me to grow better professionally & personally in every sphere of life.

Kartike Sharma

Branch: Marketing / Batch: 2016 - 2018

Kartike Sharma

It was a great time of two years spent at Alliance. Got to learn a lot from everybody at the University. I am thankful to the CAREER ADVANCEMENT & NETWORKING Office for working day-in and day-out for contacting so many companies and giving us lot of options to choose from according to our interests and streams.

Vishali Soni

Branch: Finance / Batch: 2016 - 2018

Vishali Soni

It gives me great pleasure to say with pride that I have completed my MBA from Alliance University – School of Business. The relationship between faculty members and students is very cordial, which gave me an opportunity to excel in my area of interest. Career Advancement & Networking department continuously supported during campus recruitments. Alliance University has made the best efforts to provide all the facilities. The two years spent here were splendid and has helped me to grow better personally and professionally. I would like to thank all the faculty and staff members for making me a “Better person.

Sonal

Branch: Marketing / Batch: 2016 - 2018

Sonal

It’s been an absolute pleasure to have been associated with Alliance University. The University’s Career Advancement & Networking Office has played an instrumental role in launching my professional career with one of the biggest names in the industry. They have been extremely helpful and encouraging throughout the placement process. Career Advancement & Networking Office helps students harness their potential, develop skills, build confidence and realize their dreams.

Faiz Ahmed Khan

Branch: Marketing / Batch: 2016 - 2018

Faiz Ahmed Khan

I am from the Operations batch of MBA 2016-18 and have been placed in HCL. It wouldn’t have been possible without the guidance and mentorship that was given to us till the last minute. We truly, thank the Career Advancement & Networking Office and all faculty members for their support because of which we’ll get to work in a reputed company such as HCL.

Abhilash Kumar

Branch: Operations / Batch: 2016 - 2018

Abhilash Kumar

Joining Alliance University for MBA has been the best decision of my academic career. It immensely helped me shape my personality and develop skills. Due credit to the esteemed faculty and also the ever zealous placement department, who stood by me throughout the two years course and also helped me in getting placed. MBA at Alliance University has made me aware of new possibilities around me and I could indeed see the growth in me every day. Thank you AU.

Madduri Shravan Kumar

Branch: Marketing / Batch: 2016 - 2018

Madduri Shravan Kumar

I have always felt lucky to have being a student at Alliance University and positively would like to state that my journey here has made me evolve into a better person and furthermore a fine HR Professional. The thing I admire the most about is the support I received from everyone at the B-School. Professors are caring and interested in students’ well-being. The Career Advancement & Networking (CAN) team is very efficient and always striving towards finding the best career launch-pads for the students. If not for all their support and guidance I wouldn’t have been able to be what I am today and take on the challenges of the business world.

Akhilesh V

Branch: OB & HR / Batch: 2016 - 2018

Akhilesh V
Ashish Joshi
Ashish Joshi
ASHMITH SHETTY
ASHMITH SHETTY
Mukund Krishna K
Mukund Krishna K
Aryan Gupta
Aryan Gupta
Lakshay Badaya
Lakshay Badaya
MBA
Sneha
Sneha
MBA
Ayush,
Ayush,
MBA
Akanksha
Akanksha
MBA
Skanda N.
Skanda N.
MBA
Success Odyssey, MBA Placements
Success Odyssey, MBA Placements
MBA

Alliance University is a platform full of opportunities. My knowledge and confidence level boosted after joining this university. After working with Infosys for some time, I resigned to pursue MBA from Alliance and I really enjoyed this wonderful journey with Alliance. Apart from academics, we got trained and mentored in various other business aspects. I wholeheartedly thank the university for helping me prepare for what lay ahead, into something promising.

Ayushi Mourya

Batch: 2019

Ayushi Mourya

They say that when we can touch the horizon, we are at our journey’s end. But the journey at Alliance was actually so special and fantabulous that I never actually wanted it to end. The promise made by Alliance has been fulfilled. Moreover, the cherry on the cake was getting the profile I dreamt of. The academic structure bundled with one of the best placement team has made this institute a wonderful place to be in. Thank you ‘Alliance University’.

Mohammed Sait AK

Batch: 2014

Mohammed Sait AK

A beautiful and green campus setting, classmates from many different cultures and backgrounds, lecturers with interesting insights into current best industry practice and academic thinking, an intimate class?tutor environment, a focus on individual personal development, a team?based approach to assignments so essential in business today, and multiple company projects offering the immediate opportunity to apply academic learning; all of these made the Alliance MBA program a truly stimulating experience, and a very worthwhile investment in terms of both personal and professional development.

Jyoti Gupta

Batch: 2015

Jyoti Gupta

Alliance is a complete package of knowledge, virtues and creativity. It gave me an opportunity to mingle with international students, acquire industry experience and get a global outlook. It was amazing to be surrounded by a wonderful network of people and working with them.

Harjot Kaur

Batch: 2014

Harjot Kaur

Pursuing an MBA was something I always dreamt of and a conscious decision to choose the right medium to reach my destination was inevitable. I found that MBA Program at Alliance to be a milestone in my professional and personal life. The professors here possess a great blend of academic and real?world experiences and are always accessible. My 2 years at Alliance have given me a plethora of opportunities for an all?round development of myself and become industry?ready. Thank you Alliance University for taking me through this incredible journey!

Deepa Deshmukh

Batch: 2014

Deepa Deshmukh

Our relationship with Alliance has become stronger over the years. We appreciate the institute’s efforts in having a robust educational and training system for creating managers and leaders for tomorrow. Our experience has been very satisfying with the kind of talent we have hired from Alliance.

Rohit Panda

Rohit Panda

Our relationship with Alliance has become stronger over the years. We appreciate the institute’s efforts in having a robust educational and training system for creating managers and leaders for tomorrow. Our experience has been very satisfying with the kind of talent we have hired from Alliance.

Rohit Panda

Rohit Panda

Students of Alliance University were well groomed to take up roles in corporate world. With some amount of developmental inputs from the organization they demonstrated required performance & behavior. They are energetic, determined and are trainable. I would say, we could find some really potential candidates for some roles in the Sales Function. Overall experience was good, the whole process of placements was well coordinated.

Deepak Mishra

Deepak Mishra

It was a wonderful opportunity to visit and interact with your engineering students. Thank you for your hospitality and intellectual discussions. Hoping to continue associating with your college for creating meaningful opportunities for the students.

Major Karthik Panchapakesan

Major Karthik Panchapakesan

Highly appreciate the course curriculum followed at Alliance University, have been hiring fresh graduates from past several years, all the hires have turned out to be good in mathematical aptitude, exhibited tremendous commitment to work and have excelled in our organization, they have been able to meet the assigned targets and we look to hire more of these go?getters in the coming years too.

Sudeep Kumar Sen

Sudeep Kumar Sen

Great initiative by the college to constantly connect the Industry personnel to the students and staff. The technology space is fast moving and ever changing industry, it’s very important for colleges to highlight application and end products so that the students understand the importance of the fundamentals they study in their undergraduate programs and how it gets applied in real world problems and product design. Alliance is doing a great job in this…Kudos! and keep up the good work.

Dr. Shivananda Koteshwar

Dr. Shivananda Koteshwar

It has always been a pleasure to visit the Alliance School of Business. We appreciate the hard work the institution takes in grooming and creating future business leaders who are passionate, competent, and ready to take any challenge ahead.

Adarsh Mishra

Adarsh Mishra

Our experience with the B-school has been an extremely positive one. These young managers came in with high levels of confidence and enthusiasm. We are extremely satisfied with the performance of all the graduates and would definitely like to increase our engagement with the B-school in the foreseeable future.

Jayanth Rajaram

Jayanth Rajaram

The Alliance School of Business is perceived to be one of the most reputed B-schools by the corporate world today! Graduates of this institute demonstrate exceptionally brilliant skills in their respective fields of specialization.

Anil Hirani

Anil Hirani

We take extreme pleasure in getting associated with the Alliance School of Business for recruiting your graduates. We are very much impressed with the quality of the education imparted at your institute, students’ knowledge and skill level, and the values instilled in them.

Manoj Arora

Manoj Arora