Brief Overview

Bachelor of Design (BDes) in Visual Communication and Brand Identity

The Visual Communication and Brand Identity programme from STRATE deals with the branding and identity design of products, brands, services, and even organizations. In the visual communications design course you learn to Play with various design elements like shape, colour, form, line, symbols, typography, logos and images to better communicate product information and brand message. It makes you a specialist designer who combines the function and design of communication, strategic and operational thinking, and graphic and spatial design. It equips students to communicate ideas and information about the brands in the best possible manner.

Duration

Four Years / Eight Semesters
PEO (Program Educational Objectives)

Sample content for PEO

PSO (Program Specific Outcomes)

Sample content for PSO

PO (Program Outcomes)

Sample content for PO

Curriculum Structure

Year 1
Semester-wise Syllabus

SEMESTER - I

Course Name Domain Category
English Academic Edge AE
French Academic Edge AE
Design software initiation Academic Edge AE
Individual and Society Academic Edge AE
Critical thinking  Academic Edge AE
Perspective - I School Core MAJOR
Graphic Design School Core MAJOR
Materials and Processes School Core MAJOR
Models and Prototypes -1 School Core  MAJOR
Creative Culture School Core MAJOR
Basic Design School Core MAJOR

SEMESTER - II

Course Name Domain Category
French - II Languages AE
English for Designers - II Languages AE
2D Intro Software AE
Creativity Methods  Soft Skills AE
Des-AI-gn and Contemporary World Software AE
Eastern and Western Societies Academic Edge AE
Stress Prevention and Psychological First Aid Academic Edge MAJOR
Perspective - II Representation Technics MAJOR
Graphique Design - II Representation Technics MAJOR
Basic Design - II Design Core MAJOR
Models and Protos Making MAJOR
Design Initiation - I Design Core MINOR
Year 2
Semester-wise Syllabus

SEMESTER - III

Course Name Domain Category
Full 2 Semester International Exchange 
(OR)
2D-3Dgraphic Design software AE
Base of animation  ??? representation technics AE
Des-AI-gner software AE
Marketing  strategy AE
Art-history + IDD hist culture AE
Reality design - design core AE
graphic design -III representation technics MAJOR
sensorial design soft skills MAJOR
materials and process -II making MAJOR
model and proto -III making MAJOR
Ethnography for product strategy soft skills MAJOR
Design management Project-I soft skills MINOR
story boarding III representation technics MINOR

SEMESTER - IV

Course Name Domain Category
Full 2 Semester International   Exchange 
(OR)
2D - assets and animation software AE
3D Blender + Rhino + keyshot software AE
getting profesional-I soft skills AE
theater/comedy soft skills AE
manufacturing constraints  IDD :print/pack/dig medias making MAJOR
industry project -I Discipline core MINOR
industry short project -I Discipline core MINOR
creativity methods school core MAJOR
masterclass -I  Discipline core MINOR
Year 3
Semester-wise Syllabus

SEMESTER - V

Course Name Domain Category
Marketing-II strategy MINOR
International design competition discipline core AE-LBL
Internship ( 2 months) school core Major
long project - II discipline core MAJOR
Short project -II discipline core MAJOR
Brand identity technical Skills ( video, digital optimisation, exports, ….) software MAJOR
PORTFOLIO - professionalisation linkedin school core  MAJOR
human science soft skills MINOR
research and writing  school core MAJOR
masterclass - 3 discipline core MINOR

SEMESTER - VI

Course Name Domain Category
internship discipline core MAJOR
Thesis school core MINOR
Cosplay / board game AE-beyond classroom AE-LBL
Year 4
Semester-wise Syllabus

SEMESTER - VII

Course Name Domain Category
personal project  school core AE-LBL
illustration technics  representation technics MAJOR
industry project - II discipline core  MAJOR
short industry project - II discipline core  MAJOR
Brand identity design culture culture MAJOR
Video  secrets  discipline core  MAJOR
Sensorial design -II school core MAJOR
caligraphy discipline core  MAJOR
marketing - III strategy MINOR
Design strategy, vision and range  strategy MINOR
biomimicry and circular economy strategy MINOR
Systemic approach   MINOR
 communication for Social media discipline core  MAJOR

SEMESTER - VIII

Course Name Domain Category
getting professional -II soft skills AE
personal project /competition AE - beyond classroom AE-LBL
graduation project  discipline core MAJOR
portfolio  discipline core MAJOR
cognitive science  soft skills MINOR
Design management strategy MINOR
Minors
Semester-wise Syllabus
  Industrial Design
Project Management
Social Design and
Inclusivity
Design for
Business
SEMESTER III Sensorial Design Sensorial Design Econmomy Basics
Design Project Management - I Enthnography - 1 Finance Basics
 
SEMESTER IV Industry Project - I Social Project - 1 Business Plan and Models
Industry Short Project - I Social Short Project - I Drawing Sheet to Market Short Project - I
 
SEMESTER V Internship (2 months) Volunteering Internship (2 months) Internship (2 months)
Human Science Human Science Human Science
Portfolio - Professionalisation Social Science - I Industrial Property - I
Industry Long Project - II Design for Social Impact - I Design for Business - I
 
SEMESTER VI Thesis  Thesis  Thesis 
 
SEMESTER VII Systemic Approach Psychology International Commerce
Marketing - III Marketing - III Marketing - III
Design Strategy and Vision and Range Field Research Project Brand Identity and Social Presence
Biomimicry and Circukar Eco NGO and Vounteering Economy Costing and Marging Project - I
 
SEMESTER VIII Cognitive Science Cognitive Science Logistics
Design Management Project Management Project Management
Dissertation
COURSE OF INDEPENDENT STUDY

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STUDENT
RECRUITER

My academic excellence and diploma medal earned through rigorous civil engineering projects in the department paved my path to becoming a top performer.

C Varshith Royal

Batch: 2021-25

C Varshith Royal

Strong fundamentals from department coursework gave me confidence to balance studies while building my successful business.

Kushal M Reddy

Batch: 2021-25

Kushal M Reddy

Outstanding project work and research aptitude in the civil department prepared me for master’s success at a foreign university.

Chirag B

Batch: 2018-22

Chirag B

Throughout my 4 years of engineering at ‘Alliance College of Engineering and Design’, I had countless opportunities to develop analytical skills, leadership and proactive thinking through various programs and events. These attributes were the key reasons because of which I was successfully placed at ‘ BYJUS-the learning app’, with a good package. Big thanks to all my faculty members and friends for this amazing journey at Alliance. My sincere appreciation & gratitude to the Career Advancement & Networking Department for their support and encouragement, this would not be possible without them.

Crisel Manisha D'Souza

Branch: Electronics and Communication / Batch: 2014-18

Crisel Manisha D'Souza

“Strong fundamentals from department coursework gave me confidence to balance studies while building my successful business.”

Kushal M Reddy

Batch: 2021-25

Kushal M Reddy

“Outstanding project work and research aptitude in the civil department prepared me for master’s success at a foreign university.”

Chirag B

Batch: 2018-22

Chirag B

“Practical training and innovation encouraged in department labs inspired me to launch my own engineering venture.”

Naveen E

Batch: 2018-22

Naveen E

My student life at Alliance University is one of the best time in my life and had its ups and downs. But overall I feel that studying at Alliance was a great learning experience every day that has helped me tackle professional problems with ease. The Career and Advancement Network office of Alliance University which has placed a number of students also laid a platform for me to get into Sunlux Technovations. I’m thankful for this opportunity for helping me through the process.

Suman M

Branch: Electronics and Communication / Batch: 2014-18

Suman M

It has been a great experience to be a part of Alliance University. It’s difficult to sum up the memories and experience of four years in few lines. There is something motivational and special in this environment and infrastructure which made us study and enjoy co-curricular activities. All the faculty and staff members are very helpful and they guided us all the time. Different events and sessions did boost my confidence to a great extent that I can experience at my workplace now. These four years have given me friends for life. It has been an unforgettable journey. I have spent my wonderful days of life in Alliance University. Thanks to all who have been a part of my life in encouraging me.

Shraddha Ravindra Parate

Branch: Aerospace / Batch: 2014-18

Shraddha Ravindra Parate

I chose Alliance University for my studies in bachelors. This university has provided me the platform to explore my abilities, skills and dynamic faculty members have helped me explore me a lot in my area of studies. International students and national students integration, multi-lingual friends, student-friendly environment is the plus point for the students to have a great time. I found the decision to study at Alliance was my best to upgrade my knowledge and skills. Excellent, experienced and approachable faculty members, friendly administration and extensive practical exposure is the asset of this University. Thank you Alliance for being a part of my life and for the wonderful experience for lifelong remembrance and good memories.

Shaik Mohammed Aftab Alam

Branch: Aerospace / Batch: 2014-18

Shaik Mohammed Aftab Alam
Hem Sevak
Hem Sevak
Shylendr R
Shylendr R
ALANA RAJ
ALANA RAJ
SASHMITHA S S
SASHMITHA S S
Shreya Goutham
Shreya Goutham
Bhoomika G S
Bhoomika G S
Anushree Chakraborty
Anushree Chakraborty
Annie Rajasekaran
Annie Rajasekaran
Harman Singh
Harman Singh
Jayananthini T
Jayananthini T

“My academic excellence and diploma medal earned through rigorous civil engineering projects in the department paved my path to becoming a top performer.”

C Varshith Royal

Batch: 2021-25

C Varshith Royal