There are four basic project based interventions spread across the program
The Bachelor of Business Administration (BBA) in Sports Management is designed to prepare students for the rapidly growing sports industry in India. This dynamic program provides a strong foundation in core business principles while emphasising industry-specific knowledge tailored to the unique demands of the sports sector.
Students gain in-depth exposure to key areas such as sports marketing, finance, law, media, and communication. The curriculum also includes team and facility management, sports analytics, event planning, and entrepreneurship. This interdisciplinary approach allows students to understand the sports ecosystem from multiple perspectives and develop practical skills for real-world applications.
Graduates of this program are well-positioned for diverse career paths, including roles such as sports marketing manager, event coordinator, sponsorship executive, athlete manager/agent, and media coordinator. With the sports industry in India expanding rapidly, this degree equips students to become valuable contributors to its future growth and innovation.
PEO 1: Foundation in business knowledge: To provide students with a solid foundation in core business areas in sports management, including accounting, finance, marketing, management, operations, and other business functions. To develop a broad understanding of the fundamental concepts and principles of business in sports management.
PEO 2: Critical thinking and problem-solving skills: To cultivate students' critical thinking abilities and problem-solving skills. To equip them with competencies to analyze business challenges, evaluate options, and develop effective solutions using logical reasoning and data analysis in sports management eco - system.
PEO 3: Effective communication skills: To develop students' oral and written communication abilities, including presentation skills, business writing, and interpersonal communication.
PEO 4: Teamwork and collaboration: To emphasize the importance of teamwork and collaboration in the professional world. To encourage students to work in teams, develop leadership skills, and effectively collaborate with others to achieve common goals.
PEO 5: Entrepreneurial mindset and innovation: To nurture students to develop an entrepreneurial mindset and foster innovation. To cultivate creativity, risk-taking, and an ability to identify and seize business opportunities in sports management
PEO 6: Lifelong learning and professional development: To promote a mindset of lifelong learning and continuous professional development. To encourage students to stay updated with industry trends, pursue further education or certifications, and adapt to the evolving sports management business landscape.
Area of Marketing:
Aligning students’ learning of ‘Marketing’ within the broader perspectives of ‘Business Management’.
Enabling students to understand and apply the fundamentals of this course as future managers in the ambit of ‘Marketing’.
Establishing vivid overlaps across multiple functions for an effective and multidisciplinary understanding and application of the course.
Enabling students to adapt to the marketing environment and standards, and thereby, orienting them for professional roles in the industry.
Area of Finance & Accounting:
To enable the students in applying the fundamental knowledge of Accounting & Finance domains for providing financially viable business solutions.
To equip the students with skills required to operate in a competitive environment understanding the roles and functions of various finance activities of an organization.
To develop competent finance professionals and acquire skills to adapt to trends and changes in the business environment.
Area of Human Resource Management:
To understand the link between business and human resource management.
To expose and develop an understanding of the role and functions of various human resource activities in an organization.
To enable students to acquire skills to adapt to trends and changes in the business environment.
Area of Information Systems & Operations Management:
Equip the students with various skill sets to analyse and evaluate a situation from operations’ perspective and measure it
To develop professionals who can understand, evaluate and implement technology solutions to social or business problem
To develop a professional who can provide solution to the business problem taking into account the various angles and emerging technologies which are continuously disrupting the business functions.
Area of General Management:
To provide the fundamental skills and knowledge required to undertake/ and assimilate the specialized courses in Management.
To initiate the students to learn and apply the knowledge and skills of Management in a broad spectrum of business situations.
To inculcate the understanding of Management as a cross-disciplinary area of expertise.
To develop advanced levels of technology and specialized skills that will be applicable across functional areas
Business Knowledge: Graduates will demonstrate a comprehensive understanding of core business concepts, theories, and practices across various domains, including accounting, finance and management.
Professional Knowledge: Graduates will possess a strong foundation in financial management principles, including financial statement analysis, budgeting, investment management, and risk assessment and financial accounting, cost accounting, and management accounting, enabling them to prepare and interpret financial statements and reports.
Critical Thinking: Graduates will exhibit the ability to analyze and evaluate complex business problems, apply logical reasoning, and make informed decisions.
Communication Skills: Graduates will possess effective oral and written communication skills, enabling them to convey ideas, present information, and prepare business reports and correspondence.
Business Law and Ethics: Graduates will exhibit a sound understanding of business laws and regulations, ethical considerations in business decision-making, and corporate governance principles.
Leadership Skills: Graduates will develop leadership qualities, including the ability to motivate and inspire teams, adapt to change, and solve problems in a collaborative manner.
Entrepreneurial Mindset: Graduates will develop an entrepreneurial mindset, exhibiting creativity, innovation, and the ability to identify and pursue business opportunities.
Embracing Universal Human Values: Graduates will integrate universal human values, such as truth, righteous conduct, peace, love, nonviolence, and scientific temper, into their personal and professional lives, fostering a culture of integrity and social responsibility.
Technology Proficiency: Graduates will be proficient in utilizing relevant business technologies, such as accounting software, data analysis tools, and enterprise resource planning (ERP) systems.
Teamwork and Collaboration: Graduates will exhibit effective teamwork and collaboration skills, working cooperatively in diverse groups to solve problems and achieve common objectives.
Global Perspective: Graduates will have an understanding of global business environments, including international trade, cross-cultural management, and the impact of globalization on business operations.
Professional Development: Graduates will exhibit a commitment to lifelong learning, continuously updating their business knowledge and skills, and adapting to evolving industry trends and practices.
Semester I
Semester II
Semester III
Semester IV
* Audit course: workshop based, credits not included in overall total credits
Semester V
Semester VI
There are four basic project based interventions spread across the program
Attached policy document
Students are encouraged to engage into application based activities within the program as well as beyond. They earn points bsaed on their involvement helping in holistic development and immersion in a growth eco-system.
Classroom Attendance – 75%
DSA – 50% (25 marks on total of 50 marks)
Semester-end examination (SEE) – 50% (25 marks on total of 50 marks)
Students must secure a minimum of 50 percent in the Semester End Examination and 50 percent in aggregate in order to get a Pass grade.