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Alliance University stands as a beacon of excellence in the realm of business education, propelled by its rich heritage and unwavering dedication to nurturing outstanding business leaders. As a premier business school boasting a rich legacy spanning over two decades, Alliance School of Business continues to forge a path of excellence, cultivating generations of business leaders distinguished by their exceptional ethics, exemplary leadership skills, astute critical thinking, empathetic outlook, and visionary mindset.

With its illustrious history, Alliance University’s Bachelor of Business Administration (BBA) program is thoughtfully crafted to establish a strong foundation in business among its students. The program maintains a constant focus on delivering a curriculum that remains at the forefront of industry standards, ensuring that students are equipped with the latest knowledge and skills. This advanced curriculum is delivered by a cadre of highly accomplished and experienced faculty, who employ an immersive learning approach to create a dynamic and engaging educational experience.

Why Choose
BBA (Hons.)
at Alliance University?
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A Contemporary Strategic Foundation
Equip yourself with a business education infused with AI-driven insights, ethical leadership, and analytical decision-making through an immersive, practice-oriented curriculum.
Learning Beyond Classrooms
Experience a journey that integrates AI tools and contemporary frameworks, moving beyond traditional boundaries to solve complex, real-world business challenges.
Industry-Standard Professionalism
Develop critical workplace competencies, including data-informed problem-solving and professional communication, through technology-enabled environments.
Global Perspectives & Ethics
Engage with a curriculum aligned with global industry needs, emphasizing social responsibility and ethical conduct in a digital-first economy.
Experiential Industry Bridge
Transition seamlessly into the corporate world through mandatory internships, business simulations, and frequent interactions with industry practitioners.
Course Category
Banking & Financial Literacy PC
Communicate to influence - building connections AEC
Foundation of Business English PC
Fundamentals of Accounting PC
Fundamentals of Economics PC
Principles and Practices of Management PC
Quantitative Basics for Business AEC
Universal Human Values UC
French Language and Culture-I OEL
German Language and Culture-I OEL
Hindi-1 OEL
Kannada Kali - I OEL
Spanish Language and Culture-I OEL
Learning Beyond Classroom LBC
Capstone Project SEC
 
Course Category
Business Mathematics and Statistics PC
Economic Analysis for Managers PC
English for Business Communication PC
Environmental Science UC
Health and Wellness UC
Quantitative Foundations for Business AEC
Speak to Lead- Elevate your Interpersonal skills AEC
French Language and Culture-II OEL
German Language and Culture-II OEL
Hindi-2 OEL
Kannada Kali - II OEL
Spanish Language and Culture-II OEL
Indian Political System OE
Psychology OE
Sociology OE
Learning Beyond Classroom LBC
Capstone Project SEC
     
Course Category
Cost & Management Accounting PC
Lead with agility - Thriving through change AEC
Marketing Foundation & Framework PC
Organization Behavior PC
Production and Operations Management PC
Quant for Career Building AEC
Spreadsheet Modelling PC
Capstone Project SEC
Course Category
Financial Management PC
Human Resources Management PC
International Business PC
Marketing Application & Practice PC
Entrepreneurship & Family Business Management PC
Quant for Career Advancement AEC
The mindful Leader- Aligning Goals with Purpose AEC
Capstone Project SEC
Course Category
Supply Chain Management PC
Management Information System PC
AI Tools for Business Efficiency AEC
Major 1 FT
Minor A PT
Minor B PT
Course Category
Business Strategy PC
Internship SEC
Major 2 FT
Major 3 FT
Minor C PT
Course Category
Business Law PC
Fiscal Policy and Tax Management PC
Research Methodology PC
Major 4 FT
Major 5 FT
Course Category
Business Ethics & Corporate Governance PC
Business Intelligence and Visualization PC
Dissertation SEC
Major 6 FT
Major 7 FT
Major 8 FT

 

 

Course Categories:

UC : University Core || PC : Program Core || FT : Functional Track || PT : Practice Track || OE : Open Elective || OEL : Open Elective Languages || AEC : Ability Enhancement Courses || SEC : Skill Enhancement Courses || LBC : Learning Beyond Classroom

University Core
The University Core is an integral component of the curriculum designed to provide students with a holistic, value-based, and interdisciplinary education beyond their core technical domain. It reflects Alliance University’s commitment to developing well-rounded graduates equipped with ethical awareness, social responsibility, and a global outlook.

The University Core emphasizes:
a)  Ethical decision-making and professional responsibility
b)  Sustainability and environmental consciousness
c)  Cultural awareness and societal engagement
d)  Legal literacy and intellectual property awareness

By integrating these dimensions, the University Core ensures that graduates are not only technically proficient but also socially conscious, ethically grounded, and globally competent professionals.
Functional Track (Majors)

Functional Track specializations helps to focus an area of study within a broader perspective to develop vertical level knowledge and skills set. These specializations helps to gain deeper knowledge and practical skills in a particular field and improve career readiness by aligning education with industry needs.

Functional Track List:

Finance
Financial Markets and Services
Strategic Financial Management
Security Analysis and Portfolio Management
International Financial Management
Financial Statement Analysis
Financial Derivatives
Mergers & Acquisitions
Corporate Tax Planning

Marketing
Marketing of Services
Product and Brand Management
Sales and Distribution Management
Integrated Marketing Communications
Consumer Behavior
E-Commerce Management
B2B marketing
Retail Management

Human Resource Management
Recruitment and Selection
Performance and Compensation Management
Industrial Relations
Corporate Leadership and Organization Development
Global HRM
Training and Development
Labor Laws
Strategic HRM

Business Analytics
Analytics for Business
Financial and Risk Analytics
Marketing and Customer Analytics
Project Management
Python Programming
Predictive Analytics and Machine Learning
Digital Transformation
Operations and Supply Chain Analytics

Fintech
Fintech Fundamentals
Fintech Platforms and Application
Block Chain and Crypto Currency
Digital Banking, payment and Insurance
FinTech Ethics and Risks
Cyber Law in Fintech
AI & ML for Fintech
Design Thinking in Fintech

International Business Management
EXIM Trade
Intercultural Human Resource Management
Global Marketing Management
International Business Finance
International Business Law
E – Commerce & International Trade
International Negotiations and Global Sourcing
Internet of Things for Global Business

Operations Management
Innovation and Emerging Trends in Technology
Lean Operations and Total Quality Management
Project Management
Service Operations Management
Python Programming
Product Design
Green Energy and Sustainable Operations
Digital Transformation

Practice Track (Minors)

Practice Track specializations helps to concentrate on the application of a vertical skill set in a specific ecosystem. These specializations are structured to cultivate applied competencies and domain-specific expertise through an integration of experiential and outcome-based learning.

Practice Track List:

Banking & Financial Services
Fundamentals of Banking and Financial Institutions
Risk Management in Banking and Finance
Digital Banking and Financial Technology Innovations

Digital Marketing
Social Media Marketing
Search Engine Optimization & Marketing
Digital Branding Strategies

Entrepreneurship & Family Business
Family Business Governance and Succession Planning
Entrepreneurial Marketing
Innovation and Creativity in Entrepreneurial Ventures

Financial Analytics
Accounting Information System
Financial Modelling
Financial Analytics

International Relations
International Political Economy
Environmental Politics and Sustainable Development
Global Governance and Multilateralism

People Analytics
Introduction to HR analytics
HR metrics and benchmarking
Descriptive Analytics

Resource Optimization
Supply Chain Management and Optimization
Sustainability and Resource Optimization
Data Analytics for Business Optimization

Open Electives

Alliance University offers a flexible and forward-looking Open Elective framework that enables students to broaden their academic horizons beyond their core and minor disciplines. Designed to promote interdisciplinary learning, global exposure, and holistic skill development, this framework empowers students to explore diverse domains aligned with their personal interests and career aspirations.
The Open Electives are structured into two distinct categories, providing students with the flexibility to choose courses across disciplines or develop language and cultural proficiency.

Interdisciplinary Open Electives (Across Schools):

Students have the opportunity to enroll in Open Elective courses offered by various Schools within Alliance University, including Business, Law, Liberal Arts, and Performing Arts.

These courses expose learners to diverse perspectives and enable the development of complementary competencies such as:
a) Managerial and entrepreneurial thinking
b) Legal and ethical awareness
c) Creative and critical expression
d) Effective communication and collaboration skills

This interdisciplinary exposure fosters well-rounded graduates capable of addressing complex, real-world challenges.

OE List:

  • Financial Decision Making
  • HR Metrics and Benchmarking
  • Entrepreneurial Ventures
  • Personal Finance
  • Sustainability & Resource Optimization
  • Stock Market Investing
  • Global Governance
  • Entrepreneurial Marketing
  • Branding Strategies
  • Supply Chain Management
  • Bharatanatyam
  • Kuchipudi
  • Carnatic Music
  • Kathak
  • Introduction to Constitution of India
  • Data Protection and Privacy Laws
  • Global Internet Governance
  • Technology and E-Commerce Laws
  • Media & Entertainment Law
  • A primer on Consumer Protection Law
  • Introduction to Human Rights Law
  • Right to Information - Law & Practice
  • Basics of Competition Law
  • Educational Policy, Planning, and Administration
  • Happiness Engineering
  • Qualitative Research for Social Sciences
  • Climate Finance
  • Disaster risk reduction
  • Design Thinking
  • Design for Social Good
  • Adobe Creative Suite – I (Photoshop) {computer lab with windows and adobe software will be required}
  • Adobe Creative Suite – II (Illustrator, InDesign) {computer lab with windows and adobe software will be required}
  • Digital Literacy and Emerging Technologies
  • Genrative AI Concepts, Tools, and Creative Applications
  • Cybersecurity Awareness and Ethical Hacking Basics
  • Emerging Technologies and Their Societal Impact
  • Governing the Metaverse: Digital Sovereignty and Virtual Politics
  • Experimental Drawing: Beyond Traditional Boundaries
  • The Art of Seeing: Fundamental of Visual Perception
  • Branding and Identity Design: Logos & Beyond
  • Community Engagement
  • Communicative English for the Workplace
  • Reading Popular Culture: Cinema, Comics, and Contemporary Media
  • Indian Economy
  • Psychology of interpersonal relationships
  • Human-computer interaction
  • Practical Ethics
  • Technology, Culture and Society
  • Governing the Metaverse: Digital Sovereignty and Virtual Politics
  • Global Minds, Local Hearts Cultural intelligence for the 21st Century
  • Introduction to Quantum Computing
  • Ethics of Artificial Intelligence
  • Philosophy for Beginners
  • Indian Writings in English
  • Green Chemistry
  • Audio-Visual Recording and Editing
  • Film Appreciation
  • The Art of Storytelling
  • Writing for the Contemporary: Communication in the Age of AI
  • Leadership Lessons from Literature, Theatre, and Cinema
  • Introduction to Drawing and Sketching
  • Calligraphy and Typography in Art
  • Conceptual and Contemporary Painting
  • Renewable Energy Sources
  • Technology Diplomacy
  • Automation in Daily Lives
  • Automotive Basics
  • Drone Applications
  • Building Interiors and Landscaping
  • Waste to Energy
  • Nature based Solutions
  • Solving for Bharat
PEO (Program Educational Objectives)

PEO 1: Foundation in business knowledge:

To provide students with a solid foundation in core business areas, including accounting, finance, marketing, management, operations, and other business functions. To develop a broad understanding of the fundamental concepts and principles of business.

PEO 2: Critical thinking and problem-solving skills:

To cultivate students' critical thinking abilities and problem-solving skills. To equip them with competencies to analyze business challenges, evaluate options, and develop effective solutions using logical reasoning and data analysis.

PEO 3: Effective communication skills:

To develop students' oral and written communication abilities, including presentation skills, business writing, and interpersonal communication.

PEO 4: Teamwork and collaboration:

To emphasize the importance of teamwork and collaboration in the professional world. To encourage students to work in teams, develop leadership skills, and effectively collaborate with others to achieve common goals.

PEO 5: Entrepreneurial mindset and innovation:

To nurture students to develop an entrepreneurial mindset and foster innovation. To cultivate creativity, risk-taking, and an ability to identify and seize business opportunities.

PEO 6: Lifelong learning and professional development:

To promote a mindset of lifelong learning and continuous professional development. To encourage students to stay updated with industry trends, pursue further education or certifications, and adapt to the evolving business landscape.

PSO (Program Specific Outcomes)

PSO1 - Area of Marketing:
Aligning students’ learning of ‘Marketing’ within the broader perspectives of ‘Business Management’.
Enabling students to understand and apply the fundamentals of this course as future managers in the ambit of ‘Marketing’.
Establishing vivid overlaps across multiple functions for an effective and multidisciplinary understanding and application of the course.
Enabling students to adapt to the marketing environment and standards, and thereby, orienting them for professional roles in the industry.

PSO2 - Area of Finance & Accounting:
To enable the students in applying the fundamental knowledge of Accounting & Finance domains for providing financially viable business solutions.
To equip the students with skills required to operate in a competitive environment understanding the roles and functions of   various finance activities of an organization.
To develop competent finance professionals and acquire skills to adapt to trends and changes in the business environment.

PSO3 - Area of Human Resource Management:
To understand the link between business and human resource management.
To expose and develop an understanding of the role and functions of various human resource activities in an organization.
To enable students to acquire skills to adapt to trends and changes in the business environment.

PSO4 - Area of Information Systems & Operations Management:
Equip the students with various skill sets to analyse and evaluate a situation from operations’ perspective and measure it
To develop professionals who can understand, evaluate and implement technology solutions to social or business problem
To develop a professional who can provide solution to the business problem taking into account the various angles and emerging technologies which are continuously disrupting the business functions.

PSO5 - Area of General Management:
To provide the fundamental skills and knowledge required to undertake/ and assimilate the specialized courses in Management.
To initiate the students to learn and apply the knowledge and skills of Management in a broad spectrum of business situations.
To inculcate the understanding of Management as a cross-disciplinary area of expertise.
To develop advanced levels of technology and specialized skills that will be applicable across functional areas

PO (Program Outcomes)

PO1 - Business Knowledge:

Graduates will demonstrate a comprehensive understanding of core business concepts, theories, and practices across various functional areas.

PO2 - Problem Solving:

Graduates will demonstrate the ability to identify, analyze, and solve complex business problems using appropriate research methods, data analysis techniques, and strategic thinking.

PO3 - Critical Thinking:

Graduates will exhibit the ability to analyze and evaluate complex business problems, apply logical reasoning, and make informed decisions.

PO4 - Communication Skills:

Graduates will possess effective oral and written communication skills, enabling them to convey ideas, present information, and negotiate effectively in professional settings.

PO5 - Business Law and Ethics:

Graduates will exhibit a sound understanding of business laws and regulations, ethical considerations in business decision-making, and corporate governance principles.

Leadership Skills:

Graduates will develop leadership qualities, including the ability to motivate and inspire teams, adapt to change, and solve problems in a collaborative manner.

PO6 - Entrepreneurial Mindset:

Graduates will possess an entrepreneurial mindset, demonstrating creativity, innovation, and the ability to identify and capitalize on business opportunities.

PO7 - Embracing Universal Human Values:

Graduates will integrate universal human values, such as truth, righteous conduct, peace, love, nonviolence, and scientific temper, into their personal and professional lives, fostering a culture of integrity and social responsibility.

PO8 - Technology Competence:

Graduates will be proficient in utilizing relevant business technologies, data analytics tools, and digital marketing platforms.

PO9 - Teamwork and Collaboration:

Graduates will exhibit effective teamwork and collaboration skills, working cooperatively in diverse groups to achieve common goals and objectives.

PO10 - Global Perspective:

Graduates will have an understanding of global business environments, including cultural diversity, international trade, and the impact of globalization on business operations.

PO11 - Professional Development:

Graduates will exhibit a commitment to lifelong learning, continuously updating their business knowledge and skills, and adapting to evolving industry trends and practices.

Activity Points

The Activity Points Program is designed to encourage student involvement in co-curricular, extracurricular, and community activities beyond academics. It helps students develop valuable life skills, explore their interests, and make the most of their time at the institute. Students are required to earn a minimum of 100 Activity Points per semester from Semester 1 to Semester 6 by participating in approved activities such as clubs, cultural events, sports, and community service. Maintaining a qualifying grade in Activity Points is mandatory for the successful completion of the academic program, with a total requirement of 600 Activity Points.

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Program Core

Program Core courses are discipline-specific foundational and advanced subjects that are mandatory for all students within the BBA/B.Com program. These courses develop conceptual knowledge, analytical ability, managerial competence, accounting and business skills essential for the attainment of program outcomes and employability.

Open Electives Languages (OEL)

The Language Open Electives (OEL) are designed to develop global communication skills and cultural literacy, essential for success in international and multicultural environments. These courses are offered in two progressive levels, enabling students to build both foundational and intermediate proficiency. These courses enhance linguistic abilities, cultural awareness, and global employability, preparing students to engage effectively in diverse professional environments.

OEL List:

  • OEL–I: Language Foundations
    • Spanish Language and Culture I
    • German Language and Culture I
    • French Language and Culture I
    • Japanese Language and Culture I
    • Chinese Language and Culture I
    • Korean Language and Culture I
    • Hindi Language and Culture I
    • Kannada Kali Language and Culture I
    • Kannada Kaushala Language and Culture I
    • Kanoni Kannada Language and Culture I
    • English Language and Culture I
  • OEL–II: Language Proficiency Enhancement
    • Spanish Language and Culture II
    • German Language and Culture II
    • French Language and Culture II
    • Japanese Language and Culture II
    • Chinese Language and Culture II
    • Korean Language and Culture II
    • Hindi Language and Culture II
    • Kannada Kali Language and Culture II
    • Kannada Kaushala Language and Culture II
    • Kanoni Kannada Language and Culture II
    • English Language and Culture II
Ability Enhancement Courses (AEC)

The Ability Enhancement Courses (AEC) are designed to equip students with essential professional, cognitive, and life skills that complement their technical education. This component focuses on developing competencies that are critical for academic success, career readiness, and personal growth in a dynamic and competitive global environment.

AECs encompass a wide range of skill-oriented modules such as communication and verbal ability, analytical and critical thinking, data interpretation, digital proficiency, industry-relevant tools, and emerging areas like prompt engineering and Industry 4.0. These courses are delivered through interactive, application-oriented learning approaches, ensuring practical skill development.

The AEC framework emphasizes:
a) Effective communication and interpersonal skills
b) Analytical reasoning and problem-solving abilities
c) Digital literacy and tool-based competencies
d) Career readiness and professional development

By integrating these capabilities into the curriculum, AECs ensure that students graduate as well-rounded professionals with strong cognitive abilities, adaptability, and the confidence to excel in diverse professional environments.

Skill Enhancement Courses (SEC)

Skill Enhancement Courses (SEC) are a critical component of the undergraduate curriculum, designed to bridge the gap between theoretical academic knowledge and the practical competencies required in the modern workforce. These courses focus on ""learning by doing"" and providing students with measurable, transferable skills.

Core Objectives of SEC:
The primary goal of SEC is to improve the employability of graduates by providing them with specialized training that may fall outside their main disciplinary focus. This ensures that students are not just subject-matter experts but are also digitally literate, professionally capable, and industry-ready.

Key Domains of SEC:
Undergraduate programs typically offer a diverse menu of SEC options, categorized into several high-impact areas:

  • Digital & Technical Proficiency: This includes courses in Data Analytics, Advanced Excel, Python programming, Digital Marketing, and AI-assisted tools. These skills are essential across all sectors, from humanities to engineering.
  • Communication & Soft Skills: Focuses on professional writing, public speaking, leadership, and emotional intelligence. Training often involves mock interviews and group discussions to prepare students for corporate environments.
  • Financial & Legal Literacy: Practical courses on Personal Finance, Investment Planning, Taxation, or Cyber Laws, ensuring students understand the regulatory and financial frameworks of their future careers.
  • Creative & Media Arts: Options such as Content Creation, Video Editing, Podcasting, and Graphic Design for students interested in the creative economy.

The Dissertation component is an advanced academic and industry-oriented research initiative that enables students to investigate emerging trends, challenges, innovations, and strategic opportunities within the fintech ecosystem. Students undertake independent research under faculty guidance in areas such as AI in finance, blockchain applications, digital banking, cybersecurity, financial inclusion, ESG and sustainable finance, financial analytics, embedded finance, open banking, and decentralized finance (DeFi).
The dissertation process involves problem identification, literature review, research design, data collection and analysis, interpretation of findings, and development of strategic recommendations aligned with industry relevance and innovation.

The dissertation component develops:

Research and analytical thinking capabilities
Data interpretation and evidence-based decision-making skills
Strategic problem-solving and innovation orientation
Technical report writing and presentation competencies
Ability to evaluate emerging financial technologies and business models

The research experience equips students with intellectual depth, domain specialization, and analytical maturity required for leadership roles, consulting, research careers, entrepreneurial ventures, and technology-driven financial decision-making in the evolving global fintech landscape.

The Dissertation component is an advanced academic and industry-oriented research initiative that enables students to investigate emerging trends, challenges, innovations, and strategic opportunities within the fintech ecosystem. Students undertake independent research under faculty guidance in areas such as AI in finance, blockchain applications, digital banking, cybersecurity, financial inclusion, ESG and sustainable finance, financial analytics, embedded finance, open banking, and decentralized finance (DeFi).
The dissertation process involves problem identification, literature review, research design, data collection and analysis, interpretation of findings, and development of strategic recommendations aligned with industry relevance and innovation.

The dissertation component develops:

  • Research and analytical thinking capabilities

  • Data interpretation and evidence-based decision-making skills

  • Strategic problem-solving and innovation orientation

  • Technical report writing and presentation competencies

  • Ability to evaluate emerging financial technologies and business models

The research experience equips students with intellectual depth, domain specialization, and analytical maturity required for leadership roles, consulting, research careers, entrepreneurial ventures, and technology-driven financial decision-making in the evolving global fintech landscape.

The Course of Independent Study (CIS) is a distinctive 3-credit academic pathway that offers students a valuable opportunity to engage in research-oriented learning through a faculty-mentored project in place of one course within their curriculum. Designed to nurture intellectual curiosity, innovation, and critical thinking, the course enables students to immerse themselves in hands-on research through laboratories, field-based work, or Centres of Excellence. Under close faculty guidance, students identify research problems, pursue structured inquiry, and develop meaningful academic outcomes. Credits are earned through consistent progress, active participation in review milestones, successful completion of the project, and the preparation and submission of a research paper to a Scopus-indexed journal, conference, or other approved scholarly platform—positioning students for early exposure to high-quality research and scholarly contribution.

During the internship, students engage in live business projects, data-driven problem solving, process analysis, digital transformation initiatives, financial modelling, customer analytics, compliance frameworks, and fintech product applications under industry mentorship. The internship enables students to apply concepts learned in finance, analytics, AI, cybersecurity, blockchain, digital payments, and business strategy to practical organizational challenges.

The program significantly enhances industry readiness by developing:

Practical exposure to fintech ecosystems and digital business models
Analytical and problem-solving capabilities using real-time business data
Professional communication, teamwork, and workplace adaptability
Understanding of industry tools, platforms, and regulatory environments
Decision-making abilities in technology-driven financial environments

The internship experience helps students build strong professional networks, industry confidence, and career readiness while aligning academic learning with evolving fintech industry expectations.

STUDY ABROAD OPTIONS

International Mobility

Experience global education through our international study opportunities designed to broaden academic perspectives and cultural understanding. These programmes enable students to study at partner universities abroad, gain international exposure, and develop the global competencies needed to succeed in an interconnected world.

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An opportunity that lets students begin their degree at Alliance University (1 or 2 years) and then transfer to a foreign university to complete and earn their degree internationally.

Explore the World: Study a semester abroad, earn transferable credits, and gain global insights while experiencing a new culture and expanding your skills.

An exciting immersion opportunity for Alliance University students to engage with leading multinational companies and innovative startups, offering a unique blend of global learning and practical work exposure abroad, all within just 7 to 14 days.
Short-term programmes lasting 2 to 4 weeks offer students an ideal opportunity to gain international exposure without disrupting their academic schedule.

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Alliance University welcomes students from across the world to study, collaborate, and thrive in a truly global learning ecosystem. We combine academic rigour with industry exposure, modern infrastructure with personalised support, and global perspectives with Indian values.

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Recognising Effort, Celebrating Success

01
Student

UDAAN Presidency University Womens Basketball team

02
Student

IIIT-B Runners Basketball Womens

03
Student

Azim Premji Basketball Women

04
Student

Amity University Bangalore

05
Student

Athlon 2026 Dayanada Sagar University Volleyball

06
Student

Pradyut Parva 

No faculty achievements found.
Category Eligibility Criteria
General 10+2 with minimum 50% aggregate marks from a recognised Board / Council
Reserved Categories 5% relaxation for SC / ST candidates

Program duration
Entry Level Program Duration
Entry Level BBA – 3 Years / BBA (Honours) – 4 Years

ACCEPTED TEST SCORES
CUET
IPMAT
UGAT
SAT
AUMAT
CUET
IPMAT
UGAT
SAT
AUMAT
CUET
IPMAT
UGAT
SAT
AUMAT
CUET
IPMAT
UGAT
SAT
AUMAT
Category Indian Nationals Foreign Nationals
Registration Fee (As per admission cycle) ₹25,000 US$500
1st Installment (As per provisional admission offer) ₹2,75,000 US$3,650
2nd Installment (By May 15, 2027) ₹3,00,000 US$4,100
3rd Installment (By May 15, 2028) ₹3,00,000 US$4,100
4th Installment (By May 15, 2029) ₹3,00,000 US$4,100
Total Program Fee (Includes registration + all installments) ₹12,00,000 US$16,450
Category Eligibility Scholarship
Academic Excellence Class X & XII ≥ 95% 50% Tuition Fee Waiver
AUSAT AUSAT ≥ 90% + XII ≥ 80% 25% Tuition Fee Waiver
AUSAT AUSAT ≥ 80% + XII ≥ 75% 15% Tuition Fee Waiver
AUSAT AUSAT ≥ 70% + XII ≥ 70% 10% Tuition Fee Waiver
AUSAT AUSAT ≥ 90% + XII ≥ 60% ₹50,000 Freeship
AUSAT AUSAT 80–89.99% ₹25,000 Freeship
CUET CUET ≥ 90% 30% Tuition Fee Scholarship
CUET CUET 80–89.9% 20% Scholarship
CUET CUET 70–79.9% 15% Scholarship
IPMAT ≥ 90 Percentile 50% Tuition Fee Waiver
IPMAT ≥ 80 Percentile 25% Waiver
IPMAT ≥ 70 Percentile 15% Waiver
Inclusion Support SC / ST (≥70%) 20% Waiver
Inclusion Support Differently-Abled (≥50%) 50% Waiver
Inclusion Support Defence / Paramilitary (≥70%) 15% Waiver
Inclusion Support International-Level Sportsperson 100% Waiver
Inclusion Support National-Level Sportsperson 50% Waiver
Inclusion Support Domicile Students (≥70%) 5% Waiver
Policy Conditions Awards subject to Scholarship Committee review; limited freeships available on a first-come-first-served basis.
Learn more

 

Steps Description
Step 1 Submit Online Application
Step 2 Pay Application Fee — ₹1000 (US$50 for foreign nationals)
Step 3 Appear for AUMAT – Alliance Undergraduate Management Aptitude Test
Step 4 Personal Interview assessment
Step 5 Selection based on overall profile & performance
Start your application now

Living Spaces That Inspire Belonging

EXPLORE OUR HOSTELS

Comfort, safety, and community form the foundation of campus living. Our residential halls are thoughtfully designed to create a sense of belonging—offering a welcoming environment where students can study, unwind, and build lifelong friendships.

Separate hostels
for boys and girls

Student-friendly
common areas

Spacious rooms
(single, double, or triple occupancy)

Dedicated wardens
and support teams

residential-image-update

Zeal – ACCA
Miles – CMA

Real Stories, Real Impact

FACULTY
STUDENT








Everything You Need to Know

What is unique about the BBA (Hons.) programme at Alliance University?

The BBA (Hons.) programme stands out for its industry-aligned curriculum and strong focus on experiential learning. Students gain global exposure through international collaborations, internships, live projects, guest lectures, and entrepreneurship opportunities.

What eligibility criteria are required for admission to the BBA (Hons.) programme?

Applicants must have completed 10+2 (or equivalent) with at least 50% marks. SC/ST candidates may receive a 5% relaxation. Admission includes an application, AUMAT, and a personal interview.

How does the BBA (Hons.) programme prepare students for placements?

The programme builds placement readiness through soft skills training, corporate mentorship, internships, live projects, and dedicated placement support.

Are there extracurricular activities for BBA students?

Yes, students can participate in various clubs including management, cultural, sports, and fitness activities for holistic development.

What are the career options after BBA?

Graduates can pursue roles such as business development executive, marketing associate, financial analyst, or HR professional, or continue with higher studies like MBA.

How can I connect with current BBA (Hons.) students or alumni?

You can connect through TAP, student ambassador programs, open houses, and university-led information sessions.

How does BBA (Hons.) differ from a regular BBA?

BBA (Hons.) is a 4-year programme with deeper curriculum, research opportunities, and additional credits compared to a 3-year regular BBA.

What practical learning opportunities are offered in the programme?

Students engage in industry visits, live projects, internships, workshops, and mentorship by industry professionals.

What is the duration of the BBA (Honours) program? +

The BBA (Honours) program is offered as a 4-year full-time degree, with an exit option after 3 years leading to a standard BBA award.

Is the BBA (Honours) degree industry-oriented? +

Yes. The program includes industry projects, internships, simulations, and corporate interaction to prepare students for professional careers.

What career opportunities are available after BBA (Honours)? +

Graduates can pursue roles in management, consulting, finance, marketing, entrepreneurship, analytics, international business, and higher education pathways such as MBA and postgraduate studies.

Are scholarships available for BBA students? +

Multiple scholarships and freeships are available based on academic merit, test performance, category criteria, sports excellence, and special eligibility conditions.

Can international students apply? +

Yes. International applicants are welcome and receive dedicated admission and settlement support.

What is the eligibility criteria for admission? +

Applicants must have passed 10+2 with at least 50% aggregate marks from a recognised education board, with relaxation for eligible categories.

AU

For
Admissions

CALL US

+91 96200 09825, 080 4619 9053

EMAIL US

bba@alliance.edu.in

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