This MBA, offered in Partnership with ESG – Europe’s Leading B-School, prepares students to design, position, and manage brands in a digitally-driven and culturally diverse marketplace. The curriculum integrates marketing analytics, consumer psychology, storytelling strategy, global market expansion, and multi-platform brand execution to prepare graduates for leadership roles in transnational marketing environments.
View programA defining feature of the programme is the breadth and depth of electives that enable personalised academic pathways, including:
Core modules across brand strategy, global marketing, consumer psychology, digital ecosystems, campaign design, analytics & market expansion
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
| Particular | Indian Nationals | Foreign Nationals |
|---|---|---|
| Registration Fee (as per admission cycle) | ₹25,000 | $500 |
| 1st Installment | ₹4,50,000 | $6,200 |
| 2nd Installment | ₹4,00,000 | $5,300 |
| 3rd Installment | ₹4,00,000 | $5,300 |
| Total program Fee | ₹13,00,000 | $17,800 |
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
| Step | Description |
|---|---|
| Step 1 | Submit Online Application |
| Step 2 | Pay Application Fee — ₹1000 (US$50 for foreign nationals) |
| Step 3 | Appear for Alliance Entrance Assessment |
| Step 4 | Oral Extempore Presentation |
| Step 5 | Personal Interview Assessment |
| Step 6 | Selection based on overall profile & performance |
Comfort, safety, and community form the foundation of campus living. Our residential halls are thoughtfully designed to create a sense of belonging—offering a welcoming environment where students can study, unwind, and build lifelong friendships.
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