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Overview
This pioneering Master’s program in India is designed to transform students into versatile writers capable of applying their storytelling and language skills across creative, media, publishing, and corporate communication industries. Unlike traditional MA English programs, this course does not require prior literature study. Instead, it blends creative writing craft with essential literary knowledge. Students explore fiction, poetry, non-fiction, scriptwriting, podcasting, and comic design while participating in India’s largest university-led literary festival and creating digital content for the school’s media channels. Intensive workshops with award-winning writers and creative professionals ensure hands-on, industry-aligned learning. The program welcomes graduates from all disciplines, fostering inclusive creativity and future-ready communication skills.
View programA defining feature of the programme is the breadth and depth of electives that enable personalised academic pathways, including:
Horizontal and Vertical Disciplines
Choice-Based Electives and Narrow Verticals
Open Electives Across Allied Domains
Each chosen specialisation is further strengthened through a field-based Industry Internship Programme and a Dissertation, providing our students the opportunity to apply their learning, build research capability, and gain meaningful industry exposure.
Note: Specialisations are offered subject to minimum enrolment.
Learning Experiences
Craft-Based Workshops, Creative Labs, and Immersive Industry Exposure
- Training across fiction, poetry, drama, non-fiction, scriptwriting, digital storytelling, podcasting, and editorial practice
- Creative experimentation, manuscript development, literary reflection, and collaborative storytelling
- Interactions with international authors, publishers, and creative industry professionals
- Festival planning, content production, editorial management, and professional writing portfolios
- One-to-one guidance from authors, publishing mentors, media professionals, and visiting faculty
KEY FEATURES
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Ease of entry for students and professionals from any background
Immersive learning through Bengaluru’s creative economy
Hands-on workshops with acclaimed writers and creators
Networking with publishers, editors, producers, and authors
Internships and career placement support
Flexible curriculum and diploma exit option
Participation in Alliance Literary Festival
Podcasting and content-creation opportunities
Mentorship for book-length creative projects
ADMISSION DETAILS
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
| Category | Eligibility | Benefit |
|---|---|---|
| Special Merit Scholarship | X: 90% & above, XII: 90% & above, UG: 70% & above | 50% Tuition Fee Waiver |
| Special Merit Scholarship | X: 80% & above, XII: 80% & above | 30% Tuition Fee waiver |
| Special Merit Scholarship | X: 70% & above, XII: 70% & above | 25% Tuition Fee Waiver |
| SC / ST | X & XII ≥ 60% + National Level Entrance ≥ 70% | 20% Tuition Fee Waiver |
| Differently-Abled | X & XII ≥ 50% | 50% Tuition Fee Waiver |
| Defence / Paramilitary | X & XII ≥ 60% + National Level Entrance ≥ 70% | 15% Tuition Fee Waiver |
| International-Level Player | X & XII ≥ 50% | 100% Tuition Fee Waiver |
| National-Level Player | X & XII ≥ 50% | 50% Tuition Fee Waiver |
| Domicile | X & XII ≥ 60% + National Level Entrance ≥ 70% | 5% Tuition Fee Waiver |
| TUITION FEE | Content Type | Field / Label |
| TUITION FEE | Indian Nationals | Foreign Nationals |
| Registration Fee / Fee for Learners Value Proposition Course Virtual | ₹25,000 | $500 |
| 1st Installment (As per provisional admission offer) | ₹1,75,000 | $2,250 |
| 2nd Installment | ₹2,00,000 | $2,750 |
| Total Program Fee | ₹4,00,000 | $5,500 |
| Step | Description |
|---|---|
| Step 1 | Submit Online Application |
| Step 2 | Pay Application Fee — ₹1000 (US$50 for foreign nationals) |
| Step 3 | Academic Merit Review and Alliance University Entrance Test (if applicable) |
| Step 4 | Oral Extempore Presentation — 3 minutes on a given topic |
| Step 5 | Personal Interview and Overall Profile Assessment |
| Step 6 | Document verification and fulfilment of university admission requirements |
STUDENT
No doubt I made the best choice of my career; Alliance School of business is one among those unique institutions which helps students in not only building their career but also enhances distinctive competencies and skillsets that help students grow their professional life in an exponential pace. Having said that the amazing and highly qualified faculty in large numbers help students in getting in-depth knowledge about all the subjects that are most needed to become a key person in a dynamic corporate scenario.
My first visit to Alliance left me awestruck after looking at the infrastructure and maintenance of the college. The campus is full of limitless opportunities if you want to discover yourself. Besides that, this college gave me sweet memories, friends and a sense of confidence to face the challenges and turbulence in life. Professors always go out of their way to do the needful. I am always thankful and proud to be an Alliancian.
I’m glad to be a part of Alliance University, Bangalore. It has got everything that can help a student reach greater heights. The Career Advancement Network office of the college is exceptional. The way the entire team grooms a student for the placement interview is excellent. The team also makes sure that each and every student gets placed in reputed companies. The Career Advancement & Networking team of Alliance University is one of the major reasons why Alliance stands tall.
It gives me pride to share that I completed my post-graduation from Alliance School of Business, Alliance University. The relationship between faculty members and students is that of a Guru and Shishya, which makes the whole process of learning unique and gratifying. The two years spent here have helped me to grow better professionally & personally in every sphere of life.
It was a great time of two years spent at Alliance. Got to learn a lot from everybody at the University. I am thankful to the CAREER ADVANCEMENT & NETWORKING Office for working day-in and day-out for contacting so many companies and giving us lot of options to choose from according to our interests and streams.
It gives me great pleasure to say with pride that I have completed my MBA from Alliance University – School of Business. The relationship between faculty members and students is very cordial, which gave me an opportunity to excel in my area of interest. Career Advancement & Networking department continuously supported during campus recruitments. Alliance University has made the best efforts to provide all the facilities. The two years spent here were splendid and has helped me to grow better personally and professionally. I would like to thank all the faculty and staff members for making me a “Better person.
It’s been an absolute pleasure to have been associated with Alliance University. The University’s Career Advancement & Networking Office has played an instrumental role in launching my professional career with one of the biggest names in the industry. They have been extremely helpful and encouraging throughout the placement process. Career Advancement & Networking Office helps students harness their potential, develop skills, build confidence and realize their dreams.
I am from the Operations batch of MBA 2016-18 and have been placed in HCL. It wouldn’t have been possible without the guidance and mentorship that was given to us till the last minute. We truly, thank the Career Advancement & Networking Office and all faculty members for their support because of which we’ll get to work in a reputed company such as HCL.
Joining Alliance University for MBA has been the best decision of my academic career. It immensely helped me shape my personality and develop skills. Due credit to the esteemed faculty and also the ever zealous placement department, who stood by me throughout the two years course and also helped me in getting placed. MBA at Alliance University has made me aware of new possibilities around me and I could indeed see the growth in me every day. Thank you AU.
I have always felt lucky to have being a student at Alliance University and positively would like to state that my journey here has made me evolve into a better person and furthermore a fine HR Professional. The thing I admire the most about is the support I received from everyone at the B-School. Professors are caring and interested in students’ well-being. The Career Advancement & Networking (CAN) team is very efficient and always striving towards finding the best career launch-pads for the students. If not for all their support and guidance I wouldn’t have been able to be what I am today and take on the challenges of the business world.
Aparna Devarapalli
Liberal Arts
Liberal Arts
RESIDENTIAL
LIVING SPACES THAT INSPIRE BELONGING
Comfort, safety, and community form the foundation of campus living. Our residential halls are thoughtfully designed to create a sense of belonging—offering a welcoming environment where students can study, unwind, and build lifelong friendships.
EXPLORE OUR HOSTELS
Separate hostels for boys and girls
Spacious rooms (single, double, or triple occupancy)
Student-friendly common areas
Dedicated wardens and support teams
Everything You Need to Know
