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Overview

The B. Des. is a four-year undergraduate program (three years for lateral entry) combining rigorous theoretical learning with project-based practice. Students engage in visual communication, product, interior, animation, UX, and fashion design, with experiential learning opportunities including workshops, internships, portfolio projects, and industry collaborations. Graduates are prepared for careers in design innovation, creative industries, and entrepreneurship.

View program

A defining feature of the programme is the breadth and depth of electives that enable personalised academic pathways, including:

Horizontal and Vertical Disciplines

Choice-Based Electives and Narrow Verticals

Open Electives Across Allied Domains

Each chosen specialisation is further strengthened through a field-based Industry Internship Programme and a Dissertation, providing our students the opportunity to apply their learning, build research capability, and gain meaningful industry exposure.
Note: Specialisations are offered subject to minimum enrolment.
Our parameters
Learning Experiences

Core Design Skills, Applied Projects, and Professional Exposure

  • Engaging coursework that explores design principles, materials, technology, software tools, culture, and interdisciplinary knowledge
  • Hands-on studio practice involving inquiry-driven projects, critiques, experimentation, prototyping, and creative problem-solving
  • Participation in national and international competitions, exhibitions, conferences, and design showcases
  • Organizing design festivals, student-led projects, and contribution to campus branding initiatives
  • Faculty mentorship, visiting design experts, internships, and portfolio guidance for professional readiness
KEY FEATURES
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Project-based curriculum integrating design theory, practice, and real-world applications
Portfolio development through hands-on projects, workshops, and exhibitions
Exposure to industry tools, design software, and prototyping techniques
Internship opportunities with national and international design firms
Industry mentorship, expert faculty guidance, and collaboration with creative professionals
ADMISSION DETAILS

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.


Category Eligibility Benefit
Academic Excellence Class X & XII ≥ 95% 50% Tuition Fee Waiver
AUSAT Scholarship AUSAT ≥ 90% + X & XII ≥ 75% 50% Tuition Fee Waiver
AUSAT Scholarship AUSAT ≥ 85% + X & XII ≥ 75% 35% Tuition Fee Waiver
AUSAT Scholarship AUSAT ≥ 70% + X & XII ≥ 75% 25% Tuition Fee Waiver
AUSAT Freeship AUSAT ≥ 90% + X & XII ≥ 60% ₹50,000 One-time
AUSAT Freeship AUSAT 80–89.99% + X & XII ≥ 60% ₹25,000 One-time
CUET Scholarship CUET ≥ 90% 30% Tuition Fee Waiver
CUET Scholarship CUET 80–89.9% 20% Tuition Fee Waiver
CUET Scholarship CUET 70–79.9% 15% Tuition Fee Waiver
Program-Specific Merit UCEED Score ≥ 200 + X & XII ≥ 70% 35% Tuition Fee Waiver
Program-Specific Merit UCEED Score ≥ 150 + X & XII ≥ 70% 25% Tuition Fee Waiver
Program-Specific Merit NIFT Rank 1–3000 + X & XII ≥ 65% 35% Tuition Fee Waiver
Program-Specific Merit NIFT Rank 3001–6000 + X & XII ≥ 65% 25% Tuition Fee Waiver
Program-Specific Merit NIFT Rank 6001–7500 + X & XII ≥ 65% 15% Tuition Fee Waiver
Program-Specific Merit NID DAT Percentile ≥ 90 + X & XII ≥ 70% 50% Tuition Fee Waiver
Program-Specific Merit NID DAT Percentile 85–89.99 + X & XII ≥ 70% 35% Tuition Fee Waiver
Program-Specific Merit NID DAT Percentile 80–84.99 + X & XII ≥ 70% 25% Tuition Fee Waiver
Special Merit X & XII ≥ 90% 50% Tuition Fee Waiver
Special Merit X & XII ≥ 80% 30% Tuition Fee Waiver
Special Merit X & XII ≥ 70% 25% Tuition Fee Waiver
Category-Based SC / ST ≥ 70% 20% Tuition Fee Waiver
Category-Based Differently-Abled ≥ 50% 50% Tuition Fee Waiver
Category-Based Defence / Paramilitary ≥ 70% 15% Tuition Fee Waiver
Category-Based International-Level Player ≥ 50% 100% Tuition Fee Waiver
Category-Based National-Level Player ≥ 50% 50% Tuition Fee Waiver
Category-Based Domicile ≥ 70% 5% Tuition Fee Waiver
TUITION FEE Content Type Field / Label
TUITION FEE Indian Nationals Foreign Nationals
Registration Fee As per admission cycle ₹25,000 US$500
1st Installment As per provisional admission offer ₹4,00,000 US$4,975
2nd Installment ₹4,00,000 US$5,475
3rd Installment ₹4,00,000 US$5,475
4th Installment ₹4,00,000 US$5,475
Total Program Fee
Includes registration + all installments
₹16,00,000 US$21,900

Step Description
Step 1 Submit Online Application
Step 2 Pay Application Fee — ₹1000 (US$50 for foreign nationals)
Step 3 Appear for ADAT (Alliance Design Aptitude Test)
Step 4 Personal Interview assessment
Step 5 Selection based on overall profile & performance
STUDENT

As I am an International student, I would like to express my sincere thanks to my professor of the University and their guidance, insightful suggestions and comments of my study. The administration staffs are very friendly and helpful and their passion and expertise were truly inspiring, and the hands-on learning opportunities were invaluable.

Josefin Balan

Batch: 2024-28

Josefin Balan

Like every fresher, I was apprehensive to start my journey within the University premises, but I was able to quickly adapt with the help of supportive professors, friendly peers, an eye-catching library, and amazing food. I look forward to developing into a stronger, more intelligent and refined version of myself during my journey at Alliance.

Anjana Krishnan

Batch: 2023 - 2027

Anjana Krishnan

Being a part of Alliance University is the best decision I have made. The faculty are friendly and encouraging. Alliance has helped me build my skills and realize my potential. The beautiful campus and state-of-the-art infrastructure serves as an inspiration to evoke a  designer mindset within, and I look forward to fulfilling my dream as a fashion designer.

Harshitha

Batch: 2023 - 2027

Harshitha

It is said that your environment has a significant impact on what you become. The first thing that caught my attention on this campus was the lush greenery and the breathtaking infrastructure. I am sure that I can reach greater heights with the holistic development and beauty this campus radiates, serving as inspiration to many.

Manusree M M

Batch: 2023 - 2027

Manusree M M

I am loving and living my best life at Alliance University. The faculty are great and inspire me to take the road less traveled. I know Alliance University will help me achieve my dreams as a recognizable fashion designer.

Rohitha Robin

Batch: 2023 - 2027

Rohitha Robin

I really enjoyed my time as a B. Design student specializing in Graphic Design. The faculties helped me gain valuable knowledge, and guided me towards improving my skills. I have benefited from my previous projects by developing my skills, research, and analysis.

Deva Nandan

Batch: 2023 - 2027

Deva Nandan

Graphic Design programme at Alliance University is the artistic freedom and flexibility we get to incorporate and practice what we learned though our projects and continuously improve without any restrictions. We were able to learn various software tools within a short period, without the need for prior knowledge. I am grateful for my wonderful experience at the University.

Xavier Rajesh Nunes

Batch: 2023 - 2027

Xavier Rajesh Nunes
Jury Experience | Alliance School of Design & Creative Arts
Jury Experience | Alliance School of Design & Creative Arts
LL.B.
RESIDENTIAL

LIVING SPACES THAT INSPIRE BELONGING

Comfort, safety, and community form the foundation of campus living. Our residential halls are thoughtfully designed to create a sense of belonging—offering a welcoming environment where students can study, unwind, and build lifelong friendships.

EXPLORE OUR HOSTELS
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Separate hostels for boys and girls
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Spacious rooms (single, double, or triple occupancy)
Student-friendly common areas
Dedicated wardens and support teams
FAQS

Everything You Need to Know

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